Australian Mexican Fast Food Chain Guzman Y Gomez Exits US Market Australian Mexican food chain Guzman Y Gomez (GYG) is exiting the United States market due to missed sales and performance targets. The company stated that while progress was made in brand and guest experience, the financial performance was “not acceptable” and “not meeting targeted hurdles.” Co-CEO Steven Marks acknowledged that the venture would require significantly more time and capital than initially expected.

• Guzman Y Gomez (GYG) is leaving the U.S. market.
• The company failed to meet key sales and performance targets.
• Financial performance was deemed “not acceptable” and “not meeting targeted hurdles.”
• Despite progress in brand and guest experience, sales momentum did not improve.
• Co-CEO Steven Marks realized the U.S. venture would require more time and capital.