🔒 Why I Don’t Optimize for Reach Anymore
Why I Don’t Optimize for Reach Anymore
Reach is treated as the ultimate success metric for writers and creators—but it is a fiat metric, not a sovereign one. This essay explains why optimizing for reach leads to fragility, burnout, and dependence, and why serious builders are better served by optimizing for continuity, recoverability, and daily output instead.
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